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Geoffroy Guichard took permanent control of the company in At that time, Casino counted around employees. Casino during WWII.
It benefited from important material resources made available by the company. Some even had to close down. In , Pierre Guichard took a trip to North America to observe growing trends.
He discovered the self-service store concept. In , one of the first cooling systems was put in place in distribution. Gradually, warehouses were equipped with cooling chambers and refrigerated coolers.
In , Casino was the first distributor to display a sell-by date on its products. Already in , the Group had put in place "calendar displays" on product packaging, as a quality guarantee.
In , Casino opened its first supermarket in Nice , under the brand Nica. The first supermarket with the Casino name opened in May in Grenoble.
The first two Paris supermarkets opened in in Saint-Denis and Bagneux. The shopping mall was made of 41 independent businesses and a Casino cafeteria.
Casino transferred its majority ownership to Castorama in October Many convenience businesses also opened their doors under the name Le Petit Casino.
The internationalization of Casino Group then accelerated until the end of the s with its development across South America. In March , Casino Group signed a partnership agreement with Dairy Farm International, one of the biggest groups of supermarkets in Asia.
The Group was then present all over the French territory. Antoine Guichard, the last family manager of Casino Group, did not want to give up the presidency of the company.
The Rallye company was founded in by Jean Cam. In order to increase its presence in France, Casino Group continued its wave of acquisitions by signing many agreements with national distributors.
Corse Distribution Group became affiliated with Casino in Many hypermarkets and supermarkets then became Casino stores. Between and , Casino took majority ownership in the different companies of Corse Distribution, enabling the development of many new franchise names.
Less than a year later, Casino supported Monoprix financially in the total acquisition of Prisunic's capital and became therefore, shareholder at Following a counter-bid, Jean-Charles Naouri became the majority shareholder of Casino Group in The store opened its doors in Activities grew again with the creation of Banque Casino in as well as property management company Mercialys, managing all the shopping malls owned by Casino.
These assets represented shopping malls on hypermarket and supermarket sites, as well as the premises of cafeterias owned by the Group. In the same year, the Group created GreenYellow, its energy-specialised branch.
In , the Charle brothers sold their shares in the Cdiscount capital. Casino then held With a length of 5 years, it aimed at creating convenience food businesses in available premises, next to Post offices, in villages of under inhabitants.
This agreement meant that the 2 Groups were purchasing leaders in France with a market share of Unlike its main French competitors, Casino Group made the bet of developing a multi-brand strategy in the s under the management of Jean-Charles Naouri.
Firstly, Casino oriented its multi-format and multi-brand structure towards the development of convenience and discount stores. The model developed by Casino is founded on the network of brands with differentiated and complementary positioning.
The Group directs its development towards countries with a strong growth and profitability potential, where its branches have strong local roots.